#PadManChallenge is the latest viral sensation online that started with Akshay Kumar accepting challenge on Instagram to pose for a picture with a sanitary napkin in his hand.
Since then, the message to support woman health and men taking a stand towards it has been spreading like wildfire across Twitter and Facebook as well.
Thank you @mrsfunnybones
Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadManChallenge. Copy, Paste this & Challenge your friends to take a photo with a Pad. Here I am Challenging @SrBachchan , @iamsrk & @BeingSalmanKhan pic.twitter.com/lY7DEevDmD
— Aamir Khan (@aamir_khan) February 2, 2018
Every Bollywood actor or celeb who has been challenged has supported the cause sportingly.
Me and @AnushkaSharma just holding a pad no big deal. Best of luck @akshaykumar @sonamakapoor @radhika_apte for #PaDman. Nominating @karanjohar #katrina @iTIGERSHROFF . It was discussed and these are both our nominations!!! pic.twitter.com/A8pTM67zrT
— Varun Dhawan (@Varun_dvn) February 5, 2018
From Aamir Khan to Farhan Akhtar to Varun Dhawan, each challenge receiver’s response came out strong to break the stigma attached to the topic of women’s menstrual cycle.
The time for taboo surrounding menstruation is over. Period.
All the best to @mrsfunnybones @akshaykumar #RBalki @sonamakapoor @radhika_apte and team #Padman for the 9th, previously known as that time of the month. Hehehe pic.twitter.com/Jx7RpBWZA2
— Farhan Akhtar (@FarOutAkhtar) February 6, 2018
And it’s not just the men making this visually vehement statement online. Bollywood divas like Deepika Padukone, Karishma Kapoor and Alia Bhatt have also joined the challenge.
The beauties went all ahead to strike a pose and share the message that there is nothing to shy away from periods. It’s absolutely normal.
Just hanging around in the gym.. with a pad 🙂 no biggie! Thank you @akshaykumar for the challenge.. I shall challenge my fellow gym-ers @YasminBodyImage @Sophie_Choudry & @impoornapatel #PadManChallenge pic.twitter.com/xHLaSwt39Q
— Alia Bhatt (@aliaa08) February 2, 2018
Style queen Sonam Kapoor who has portrayed the role of a social activist in Padman movie has taken this challenge to the next level.
Thank you @murugaofficial for the #PadManChallenge ! Yes that’s a Pad in my hand & I don’t feel weird. It’s natural, Period!
Copy, Paste this & Challenge your friends to take a photo with a Pad!
Here I am Challenging @ReallySwara @Asli_Jacqueline @arjunk26 pic.twitter.com/nk9d7dTu61
— Sonam Kapoor (@sonamakapoor) February 3, 2018
Her instagram feed is flooded with pictures of her B’Town friends encouraging the pad talk.
Though the #PadmanChallenge is a part of online promotions for the Akshay Kumar starrer biopic that released late January, it seems to be heading towards a positive movement.
Because men play an equally important role in breaking period stigma. Dear men, take a picture with a pad or repost this. Go on, don’t be shy.#padmanchallenge #donthideitperiod #menstruationmatters #periodpositive #periodpower #heforshe #standbyher #standforher @mrsfunnybones pic.twitter.com/qtJzKqX8Iy
— donthideitperiod (@dnthideitperiod) February 2, 2018
People across all ages and genres are driven by the idea and following their favourite stars and icons with their pictures.
Yes that’s a pad in our hand and there nothing to be ashamed about! Periods #PadManChallenge accepted @twinklerkhanna @akshaykumar @padmanthefilm @radhikaofficial @sonamkapoor Here I am challenging to @Riteishd @RanveerOfficial sir ? @akshaykumar Sir always love you unlimited. #PadManPromotions #padmanchallenge #padman #abhifadtale07
Even other brands and online publishing sites took this opportunity to educate their audiences about the menstrual cycles and the response has been surprisingly outstanding.