The Story Of An Innovative Designer
Kresha Bajaj, a designer from Ludhiana, first pioneered the love story lehenga movement. The trend has since gone viral, with brides all over the world rushing to retailers in hopes of finding stylists with the skills to customize their lehengas.
“I think today with social media and people putting up pictures of every single thing they wear, you want it to be personal to you,” Bajaj said, “to create a piece that is completely unique and no one else has.”
Kresha married a diamond jeweller Vanraj Zaveri. She opted to get memorable milestones from their life together translated into fancy golden thread work on her white wedding lehenga.
“To create a piece that is completely unique and no one else has.”
Moments captured on the dress include the moment after she was proposed to in the Maldives, where a couple is seen raising their glasses. The dazzling hem of her dress includes a repeated jumping dolphin pattern.
Her and the groom’s names are also embroidered onto the skirt. She has since customized around 15 lehengas for other brides in cities including London, New York and Boston.
Other Brides Follow In Suit
Another fashion-forward designer, Astha Arora, crafted a love story lehenga for her sangeet that went viral. Intricate embroidery was sewn to the skirt from sketches her brother drew detailing her husband Aziz’s personal love story.
The couple travelled to Goa for some much needed time away after Astha was rejected from gaining resident status in Canada, the country Aziz was working.
The design above recreates some of their special moments on the beach.
“We went to Goa and spent those beautiful moments together with the hope that he would come back to me soon. And he did come back and we got married,” Astha told Buzzfeed India.